Cookie Statement
Introduction
This Cookie Statement explains how PSP Metrics and its group companies (collectively "PSP Metrics", "we", "us", and "our") use cookies and similar technologies when you visit our website www.pspmetrics.com and/or use our web application app.pspmetrics.com (collectively, our "Services"). This statement explains what these technologies are, why we use them, and your rights to control our use of them.
What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.
First-party cookies are set by the website owner (in this case, PSP Metrics).
Third-party cookies are set by external service providers rather than the website owner. These cookies enable third-party features and functionality on our website, such as analytics tracking, contact forms, and content delivery services. The companies that place these cookies can identify your device when you visit both our website and other websites that use their services.
Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons:
- Essential Operations: Some cookies are required for technical or security reasons for our Services to operate properly
- Performance Enhancement: To improve website functionality and user experience
- Analytics: To understand how our Services are used and to improve them
- Form Management: To enable contact forms and lead capture functionality
- Content Delivery: To efficiently deliver website content and resources
Types of Cookies We Use
Essential Cookies
Purpose: These cookies are strictly necessary to provide you with our Services and to use website features securely. Without these cookies, the Services cannot function properly.
Legal Basis: These cookies do not require consent as they are essential for the operation of our Services.
Cannot be refused: You cannot refuse these cookies without impacting the functionality of our Services. However, you can block or delete them by changing your browser settings, though this may degrade your experience.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
__cf_bm |
Cloudflare/Hubspot | Bot management and security protection for form and analytics services | 1 hour |
_cfuvid |
Calendly/HubSpot | Session tracking to optimize user experience and maintain session consistency | Session |
__hssrc |
HubSpot | Detects if visitor has restarted their browser for new session | Session |
__hssc |
HubSpot | Session tracking including domain, page view count, and session timestamps | 1 hour |
Analytics & Performance Cookies
Purpose: These cookies collect information about how visitors use our Services, such as which pages are visited most often and how users navigate through our site. This information helps us improve how our Services work and understand user behavior patterns.
Legal Basis: Consent required under GDPR and other privacy regulations.
Data Collection: All information collected is aggregated and helps us analyze website performance. These cookies enable us to count visits, identify traffic sources, and understand which content is most valuable to our users.
| Cookie Name | Provider | Purpose | Duration | How to Opt-Out |
|---|---|---|---|---|
__hstc |
HubSpot | Main visitor tracking cookie containing domain, timestamps for first visit, last visit, current visit, and session count | 6 months | HubSpot Privacy Settings |
hubspotutk |
HubSpot | Visitor identification for contact deduplication and lead tracking | 6 months | HubSpot Privacy Settings |
_ga |
Google Analytics | Calculates visitor, session and campaign data for analytics reporting with randomly generated visitor ID | 1 year 1 month 4 days | Google Analytics Opt-out |
ga* |
Google Analytics | Stores and counts page views for enhanced analytics tracking | 1 year 1 month 4 days | Google Analytics Opt-out |
Third-Party Service Providers
We work with trusted partners who may set cookies through our Services:
HubSpot
- Services: CRM, forms, analytics, and marketing automation
- Privacy Policy: https://legal.hubspot.com/privacy-policy
- Data Processing: HubSpot processes visitor data to provide CRM, form submission, and analytics services
- Opt-Out Options: You can manage HubSpot tracking preferences through their privacy settings
Google Analytics
- Services: Website analytics and reporting
- Privacy Policy: https://policies.google.com/privacy
- Data Processing: Google Analytics processes aggregated usage data to provide website performance insights
- Opt-Out Options: Google Analytics Opt-out Browser Add-on
Cloudflare
- Services: Content delivery network, security, and bot protection
- Privacy Policy: https://www.cloudflare.com/privacypolicy/
- Data Processing: Cloudflare processes connection data for security and performance optimization
- Essential Service: Note: These cookies are required for site security and cannot be disabled
How to Control Cookies
You have several options to control or limit how we and our partners use cookies:
Cookie Banner & Consent Manager
When you first visit, you'll see a banner. You can update your preferences anytime using the link at the bottom of every page.
Browser Settings
Adjust cookies in your browser:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions
Note: Disabling essential cookies may prevent parts of our site from working properly.
Third-Party Opt-Outs
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- HubSpot: Manage preferences through your HubSpot privacy settings
- General Advertising: http://www.aboutads.info/choices/ (for general advertising cookies, if applicable)
Mobile Device Settings
For mobile advertising identifiers:
- iOS: Settings > Privacy & Security > Apple Advertising > Limit Ad Tracking
- Android: Settings > Google > Ads > Opt out of Ads Personalization
Consent and Legal Basis
When Consent is Required
Under the General Data Protection Regulation (GDPR) and other privacy laws, we must obtain your consent before using non-essential cookies (specifically our analytics cookies). Consent must be:
- Freely given: You have a genuine choice
- Specific: You can consent to particular types of cookies
- Informed: You have clear information about what data will be collected, how it will be used, and who will have access to it
- Unambiguous: Your consent is clear and positive
Withdrawing Consent
You can withdraw your consent at any time by:
- Using our Cookie Consent Manager
- Adjusting your browser settings
- Contacting us at privacy@pspmetrics.com
Children's Privacy
Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16 through cookies or otherwise.
Data Retention
We retain cookie data for the periods specified in the cookie tables above:
- Session cookies: Expire when you close your browser
- Short-term cookies: Are automatically deleted after one hour
- Analytics cookies: Are retained for 6 months to 1 year to provide meaningful trend analysis
- Long-term tracking cookies: Help us understand usage trends over time
International Transfers
Some of our service providers (Google Analytics, HubSpot) may process cookie data outside your country. We ensure appropriate safeguards are in place for such transfers in accordance with applicable privacy laws, including Standard Contractual Clauses where required.
Security
We implement appropriate technical and organizational measures to protect cookie data against unauthorized access, alteration, disclosure, or destruction. Our third-party providers are also required to maintain adequate security measures.
Updates to This Statement
We may update this Cookie Statement from time to time to reflect changes in:
- Our cookie practices
- Legal requirements
- Technological developments
- Business operations or new service providers
Review Regularly: Please check this statement periodically for updates. The "Last Updated" date at the top indicates when this statement was last revised.
Notification: For material changes, we may notify you by email or through a prominent notice on our Services.
Your Rights
Under applicable privacy laws, you may have the following rights regarding data collected through cookies:
- Access: Request information about cookie data we hold about you
- Rectification: Request correction of inaccurate cookie data
- Erasure: Request deletion of cookie data (subject to legal basis)
- Portability: Request transfer of cookie data to another provider
- Objection: Object to the processing of cookie data for certain purposes
- Restriction: Request limitation of cookie data processing
To exercise these rights, contact us at privacy@pspmetrics.com. For more details, see our Privacy Policy on our website.
Jurisdiction and Compliance
This Cookie Statement complies with:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA/CPRA)
- ePrivacy Directive
- Other applicable regional privacy laws